Strategic Collaboration Proposal
Bridging the SAP Technology Adoption Gap through Expert-Led Content & Education
Executive Summary
This proposal outlines a strategic collaboration between SAP and Partha Goswami (NexGen Technologies) to accelerate market adoption of SAP Business Technology Platform (BTP) and Business AI solutions.
By leveraging my extensive SAP technical expertise, established digital presence, and proven track record in upskilling SAP professionals, this partnership aims to bridge critical knowledge gaps currently impeding customer migration to SAP's next-generation technology stack.
About Partha & NexGen Technologies
- 15+ years specialized in SAP technical implementations including ABAP, Cloud, BTP, AI, and Generative AI solutions
- Former positions at IBM and Accenture delivering S/4HANA transformation projects
- Founder & CEO of NexGen Technologies, currently partnering with PwC India on Business AI, Generative AI, and BTP go-to-market strategies
- Established educator having trained 1000+ professionals in SAP's latest technologies
Market Challenge & Opportunity
The Technology Adoption Gap
Despite SAP's strong legacy with approximately 2 million ABAP developers worldwide, a significant technology skill gap exists across three key stakeholder groups:
- •Developer Community: Limited practical knowledge of BTP capabilities and integration patterns
- •Leadership Teams: Insufficient understanding of business value and ROI
- •Client Organizations: Hesitancy to adopt new technology stacks
Business Impact
This skills gap directly impacts SAP's strategic objectives:
- •Slowed BTP adoption rates during S/4HANA migrations
- •Competitive vulnerability as customers explore alternative platforms
- •Underutilization of SAP's advanced capabilities by existing customers
- •Extended time-to-value for new technology investments
Proposed Collaboration Framework
Technical Enablement Series
- •YouTube tutorials demonstrating practical BTP implementation scenarios
- •Code-along sessions showing integration between ABAP and BTP services
- •Architecture blueprints for common migration patterns
- •Business AI implementation showcases with real-world examples
Leadership Insights Program
- •Decision-maker focused content highlighting business outcomes and ROI
- •Transformation roadmaps with phased adoption approaches
- •Case studies demonstrating successful implementations
- •Strategic planning frameworks for technology modernization
Community Building Initiatives
- •LinkedIn engagement campaigns fostering peer-to-peer knowledge sharing
- •Expert panel discussions addressing common adoption challenges
- •Q&A sessions to address specific implementation questions
- •Facilitated customer communities to showcase success stories
Target Personas
Senior SAP Developers & Technical Architects
- Current ABAP experts seeking to expand skills into BTP
- Solution architects designing S/4HANA transformation projects
- Technical decision-makers evaluating platform choices
IT & Business Leadership
- CIOs and IT Directors making strategic platform decisions
- Business stakeholders seeking innovation opportunities
- Program managers overseeing S/4HANA transformations
SAP Implementation Partners
- Consulting firms building BTP practices
- System integrators seeking implementation expertise
- Independent consultants requiring upskilling
Expected Outcomes & Success Metrics
Quantitative Objectives
- 500K+ impressions across LinkedIn and YouTube in first 6 months
- 25% increase in BTP and Business AI related discussions
- 30% expansion of active participants in BTP knowledge communities
Qualitative Objectives
- Increased confidence in BTP adoption among ABAP developer community
- Improved understanding of practical implementation approaches
- Enhanced trust in SAP's technology roadmap
Success Measurement
- Regular reporting on content performance metrics
- Community sentiment analysis through surveys
- Tracking of BTP service adoption correlating with content
Resource Requirements & Support
Technical Enablement
- •Early access to new BTP features and capabilities
- •Technical subject matter experts for consultation
- •Test/demo environments for creating realistic implementation scenarios
Content Amplification
- •Co-branding opportunities for select high-impact content
- •Cross-promotion through SAP's official channels
- •Speaking opportunities at SAP events and user groups
Strategic Alignment
- •Regular briefings on SAP's strategic priorities
- •Insights into product roadmap to align content
- •Feedback on market reception and emerging customer needs
Proposed Timeline & Next Steps
Phase 1: Foundation
Months 1-2
- Finalize collaboration framework and agree on initial focus areas
- Develop content calendar aligned with SAP's strategic priorities
- Establish technical environment and access requirements
- Create initial content showcasing quick wins with BTP adoption
Phase 2: Acceleration
Months 3-6
- Scale content production across all defined pillars
- Launch focused campaigns for specific BTP services
- Facilitate community engagement through interactive sessions
- Measure initial impact and refine approach based on metrics
Phase 3: Expansion
Months 7-12
- Broaden content to address emerging use cases and technologies
- Develop more advanced implementation scenarios
- Showcase customer success stories resulting from the initiative
- Evaluate overall program success and define next phase objectives
Immediate Next Steps
- Schedule initial planning workshop with key stakeholders
- Align on priority focus areas based on current market needs
- Define collaboration governance and communication channels
- Develop detailed 90-day execution plan
About NexGen Technologies
NexGen Technologies specializes in accelerating enterprise adoption of next-generation SAP technologies through expert implementation services, strategic consulting, and professional education.
Our partnership with PwC India has established a proven track record in driving Business AI and BTP adoption at leading organizations undergoing digital transformation.
Conclusion
This collaboration represents a unique opportunity to bridge the critical skills gap currently limiting BTP and Business AI adoption. By combining SAP's innovative technology portfolio with my established influence in the developer community and proven educational approach, we can accelerate the market transition to SAP's strategic platforms while creating significant value for the broader SAP ecosystem.
I welcome the opportunity to discuss this proposal in greater detail and to refine our approach based on SAP's current strategic priorities.